Cooltrax Makes Food Logistics Annual FL100 List

Dedicated to the food and beverage supply chain the annual list recognizes the top 100 software and technology providers.

December 17, 2012 – Cooltrax, provider of real-time cold chain tracking and monitoring solutions for temperature-sensitive products and mobile assets, today announced it was recognized by Food Logistics, the only publication dedicated exclusively to the food and beverage supply chain, as a top software and technology provider in the annual FL100.

The list comprises software providers, and equipment and technology companies, whose products and services help food and beverage manufacturers, foodservice distributors, and grocery retailers attain their business goals. Readers of Food Logistics reference the list to identify leading software and technology providers that play a significant role in the food and beverage industries and related supply chains.

The complexity of the food and beverage supply chain, specifically the cold chain, requires innovative technologies designed to address the unique needs of this industry. For many companies, technology that provides end-to-end visibility for improved food safety, operational efficiencies including fleet management, and issues related to compliance, traceability, and recalls, offers a competitive differentiator that protects brand and customer loyalty.

Cooltrax’s active RF technology is combined with a single web-based interface to track, capture and automatically report product temperatures and locations in real-time – whether from inside a reefer, a distribution center or a refrigerated retail cabinet. The real-time processing of information allows the Cooltrax application to notify stakeholders of violations to standard operating procedures. This translates to significant fuel savings, increased shelf life, consistency of temperature, and validation of product integrity.

“With the continued demand for fuel savings, operational efficiencies and better cold chain risk management –, non-compliance, product security, and theft –organizations throughout the supply chain seek more robust solutions for tracking and monitoring products and assets,” said Shawn Allaway, president, Cooltrax. “As a provider of the industry’s first real-time, 24/7 end-to-end solution set that monitors and tracks perishable products and assets throughout the cold chain, we are pleased that our end users have recognized the strategic value of our solutions offers them by nominating us for inclusion in the FL100.”

Each year after receiving applications from end users, and software and technology providers, the editors of Food Logistics compile the list. This year, which marks the ninth year of the FL100, over 165 submissions were received. Companies earning a spot on the FL100 list are featured in the November/December issue of Food Logistics, as well as online at